Relationship marketing incorporates: 1-identifying and building a database of current and potential customers. 2-delivering differential messages to the consumers through established media channels. 3-Tracking the relationships to monitor the cost of acquiring the consumer.

Question

Quizplus · Accepted Answer

Relationship marketing incorporates all three of these components: identifying and building a database of current and potential customers, delivering differential messages to the consumers through established media channels, and tracking the relationships to monitor the cost of acquiring the consumer. Therefore, option E is the correct answer.

Relationship Marketing Incorporates: 1-Identifying and Building a Database of Current