Price bundling is a viable pricing option for non-substitutable, perishable kinds of products.

Question

Quizplus · Accepted Answer

Price bundling is an effective pricing strategy for products that are not easily substitutable, such as hotel rooms or airline tickets, which are perishable in the sense that unsold rooms or seats cannot be reused or resold at a later time. Bundling different services or products at a lower price can attract more customers and increase overall sales.

Price Bundling Is a Viable Pricing Option for Non-Substitutable, Perishable