An "on-air" test is conducted in a theatre where a group of viewers are exposed to a set of commercials.

Name: An "on-air" test is conducted in a theatre where a group of viewers are exposed to a set of commercials.
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An "on-air" test refers to a research method where a set of commercials are broadcast on television and the audience's reaction is measured through surveys or other methods. It is not conducted in a theatre but rather on television.

An "On-Air" Test Is Conducted in a Theatre Where a Group