A Major Tennis Manufacturer, After Analysis of Life Style and Demographic

A major tennis manufacturer, after analysis of life style and demographic data, believes that by 1996, 60 percent of the women in America will be actively involved in sports.It has, therefore, started to develop a whole new line of sports equipment for women.The tennis manufacturer has identified a new need by

A) using perceptual maps.
B) studying social and environmental trends.
C) benefit structure analysis.
D) analysis of relevant portions of consumer diaries.
E) conducting focus group interviews.