ABC Incorporated has developed a revolutionary concept for a new kind of typewriter.They are now in the process of testing the concept.To judge the potential of the concept, they should expose it to 1-chief executive officers in industrial organizations. 2-secretaries working in industrial organizations. 3-purchase officers in industrial organizations, since they will place the orders.

Question

Quizplus · Accepted Answer

The concept should be exposed to all three groups because each group has a different perspective on the product. CEOs will be interested in the product's potential impact on the organization, secretaries will be interested in its ease of use, and purchase officers will be interested in its cost and durability.

ABC Incorporated Has Developed a Revolutionary Concept for a New