A desirable characteristic for a test city would be

Question

Quizplus · Accepted Answer

A desirable characteristic for a test city is that it should be representative of the markets targeted by the product or service being tested. This means that the city should have a similar demographic profile, lifestyle, and behavior patterns as the target market to ensure that the results of the test are valid and reliable. While an argument could be made for the other options, a high average household income, a large percentage of double income families, or a higher number of working women, they do not necessarily guarantee that the city is representative of the target market. For example, a city with a high average household income may not necessarily have consumers who are interested in or can afford the products being tested. Similarly, a city with a high percentage of double income families or working women may not necessarily have the same lifestyle or behavior patterns as the target market. Therefore, the most important characteristic is that the city is representative of the markets targeted.

A Desirable Characteristic for a Test City Would Be