Adherence to the adage, "Tell the audience what you're going to say, say it, and then tell them what you said," results in tedious presentations and is not recommended for marketing researchers.

Question

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This adage is a classic structure for clear communication, often recommended for presentations, including those in marketing research, to ensure the audience understands and remembers the key points.

Adherence to the Adage, "Tell the Audience What You're Going