In a shopping center intercept study, the location used to intercept shoppers can affect the sample.

Name: In a shopping center intercept study, the location used to intercept shoppers can affect the sample.
Brand: Quizplus
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Quizplus · Accepted Answer

The location used to intercept shoppers can affect the sample as it may not be representative of the entire shopping center. For example, if the intercept location is close to a specific store or entrance, it may only capture a certain demographic or type of shopper.

In a Shopping Center Intercept Study, the Location Used to Intercept