In international industrial marketing research, use of telephone surveys may be more effective as compared to the international consumer research.

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Telephone surveys can be more effective in international industrial marketing research as they allow for targeted sampling and can be easier to conduct due to the availability of centralized databases and business directories. However, in international consumer research, cultural and language barriers may make telephone surveys less effective and other methods such as online surveys or in-person interviews may be more appropriate.

In International Industrial Marketing Research, Use of Telephone Surveys May