Purchase Intercept technique
A)dominates the personal interview with respect to speed, absence of administrative problems, and lower cost per completed interview.
B)It does not give the researcher adequate control over a number of variables and may make it hard for the researcher to predict
Response rates.
C)is to schedule personal interview surveys with questions provided by a number of clients.
D)combines both in-store observation and in-store interviewing to asses shopping behavior.
E)none of the above.

Question

Quizplus · Accepted Answer

The Purchase Intercept technique involves both observing and interviewing customers in-store to understand their shopping behavior.

Purchase Intercept Technique