A cereal manufacturer wants to know how effective its packaging is in gaining attention.Which research method is most appropriate?
A)Direct observation
B)Physical trace measurements
C)Role playing
D)Picture interpretation
E)None of the above

Question

Quizplus · Accepted Answer

Direct observation allows the researcher to directly see how people react to the packaging in a real-life setting. It is the most appropriate method for this type of research question. Physical trace measurements, role-playing, and picture interpretation are not as relevant to this specific research question.

A Cereal Manufacturer Wants to Know How Effective Its Packaging