For infrequently purchased products, a large sample of outlets is less important than bi-monthly audit data.

Question

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Infrequently purchased products are those that consumers do not buy regularly, and therefore their availability and visibility in stores may vary considerably over time. To ensure that these products are always available and easy to find for consumers, it is important to conduct frequent audits of their distribution and display in stores. Since a large sample of outlets can be time-consuming and costly to audit, bi-monthly audit data may be sufficient to monitor the availability and visibility of infrequently purchased products in a representative set of outlets. Therefore, a large sample of outlets is less important than frequent audit data for infrequently purchased products.

For Infrequently Purchased Products, a Large Sample of Outlets Is