"Selection bias" in consumer panels arises out of the refusal of consumers to participate in the panel, thereby resulting in lack of representativeness.

Question

Quizplus · Accepted Answer

Selection bias in consumer panels can occur when individuals who refuse to participate in the panel have different characteristics or behaviors than those who do participate, leading to a lack of representativeness in the panel.

"Selection Bias" in Consumer Panels Arises Out of the Refusal