___________ occurs in choosing consumer panels because of the high rates of refusal and the resulting lack of representativeness.
A)Mortality effects
B)Testing effects
C)Selection bias
D)Response bias
E)None of the above

Question

Quizplus · Accepted Answer

The phenomenon described in the question is known as selection bias, which occurs when the people who choose to participate in a study or survey are not representative of the population as a whole. This can happen for various reasons, including high rates of refusal to participate, which may be more likely among certain demographic groups or individuals with certain attitudes. As a result, the sample that is ultimately studied may be biased and not reflective of the broader population.

___________ Occurs in Choosing Consumer Panels Because of the High