One of the problems in applying accounting data to marketing information needs is that unit breakdown, such as geographic areas or product types, may differ.

Name: One of the problems in applying accounting data to marketing information needs is that unit breakdown, such as geographic areas or product types, may differ.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Accounting data may not be segmented by the same units that are relevant for marketing purposes, making it difficult to use accounting data to meet marketing information needs.

One of the Problems in Applying Accounting Data to Marketing