The dangers facing the user of computer search methods are those of missing important information and being overwhelmed by irrelevant data.
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Q13: Data on outcomes-marketing effort expended-can range from
Q14: Because there is often a time lag
Q15: The researcher should be aware of the
Q16: Data on orders received or invoices billed
Q17: Sales reports are an example of input
Q19: The most significant benefits secondary data offer
Q20: A directory or compilation is an intermediate
Q21: Census is a mandatory enumeration conducted by
Q22: Data that were initially generated for a
Q23: Compilations are intermediate sources, in that they
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