As the manager of a fast food restaurant, you need information on brand switching behavior.Which source do you use ?
A)A restaurant audit
B)A Census of Business
C)A mail diary panel
D)A restaurant audit and a Census of Business
E)None of the above

Question

Quizplus · Accepted Answer

A mail diary panel would be the best choice as it allows individuals to self-report their brand switching behavior over a period of time, providing valuable information for the manager of the fast food restaurant. A restaurant audit and a Census of Business would not provide specific information on brand switching behavior.

As the Manager of a Fast Food Restaurant, You Need