Which of the following is the ideal method to collect data on lifestyles and psychographics?
A)census data
B)surveys
C)diary panels
D)scanner data

Question

Quizplus · Accepted Answer

Surveys are the ideal method to collect data on lifestyles and psychographics as they allow for direct questioning of individuals about their attitudes, behaviors, and beliefs. Census data may provide some demographic information but do not capture detailed psychographic data. Diary panels can provide information on behavior but not necessarily attitudes or beliefs, while scanner data is typically used for tracking purchasing behavior rather than psychographics.

Which of the Following Is the Ideal Method to Collect