The major uses) of secondary data in international marketing research is 1-selecting countries that merit in-depth investigation. 2-determining the initial estimate of demand potential. 3-monitoring environmental changes.
A)1
B)2
C)3
D)1 and 2
E)1, 2, and 3

Question

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Secondary data in international marketing research is used for selecting countries for further investigation, estimating demand potential, and monitoring environmental changes.

The Major Uses) of Secondary Data in International Marketing Research