A good MPIS can prevent marketing research from becoming a series of isolated projects and one-shot attempts to get needed information.

Question

Quizplus · Accepted Answer

A good MPIS (Marketing Planning and Information System) provides a framework for ongoing and systematic collection, analysis, and dissemination of information to support marketing decision making. This approach reduces the risk of isolated and disjointed marketing research efforts by ensuring that information is collected in a coordinated and structured manner, and that research findings are integrated into the overall marketing planning process.

A Good MPIS Can Prevent Marketing Research from Becoming a Series