Marketing researchers should never make the trade-off between accuracy and completeness on the one hand, and time and costs on the other.

Question

Quizplus · Accepted Answer

Marketing researchers often have to balance between accuracy and completeness of data with time and cost constraints. While it is important to strive for accurate and complete data, it may not always be feasible to conduct extensive research due to time and cost limitations. Therefore, researchers may have to make trade-offs between these factors in order to obtain the best possible data within the given constraints.

Marketing Researchers Should Never Make the Trade-Off Between Accuracy and Completeness