The basic functions of marketing research does not vary between domestic and international marketing research.

Question

Quizplus · Accepted Answer

The basic functions of marketing research, such as identifying market opportunities, analyzing consumer behavior, and assessing market trends, are applicable in both domestic and international contexts. However, there may be some additional complexities and considerations involved in conducting international marketing research, such as language and cultural differences, regulatory and legal requirements, and differences in market structures and dynamics.

The Basic Functions of Marketing Research Does Not Vary Between