Self-Reference Criterion assumes that the environmental variables that are prevalent in the researcher's home market are also applicable to the foreign country.

Question

Quizplus · Accepted Answer

Self-Reference Criterion is a natural tendency to use one's own culture, values, and experiences as a basis for evaluating other cultures. It assumes that the researcher's own cultural norms and practices are universal and applicable to other countries, which may not be true.

Self-Reference Criterion Assumes That the Environmental Variables That Are Prevalent