Corporate-level strategies address the question: "What business(es) should we be in?" Such strategies consider multiple, sometimes unrelated, markets and typically are based on return on investment, market share or potential market share, and system integration.

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Corporate-level strategies are concerned with determining what businesses a company should be in and often consider multiple markets and factors such as ROI, market share, and system integration.

Corporate-Level Strategies Address the Question: "What Business(es) Should We Be