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Toyota, Wal*Mart, Canon, Dell, 3M, and L'Oreal Have Built Different

Question 15

Multiple Choice

Toyota, Wal*Mart, Canon, Dell, 3M, and L'Oreal have built different layers of competitive advantage. What does that mean?


A) They have built capabilities at different levels of the hierarchical pyramid
B) They have meshed diverse performance goals of cost efficiency, differentiation, innovation, responsiveness, and learning
C) They have diversified to enter into multipoint competition
D) This is only an expression to state that they are successful

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