The critical focus of top management should be on:

Question

Quizplus · Accepted Answer

While profit maximization is important, it should not be the only focus of top management. Instead, they should prioritize the factors that lead to sustained profits, such as building a strong brand, developing quality products, and managing risks effectively. Additionally, customer satisfaction is important for long-term success. Lastly, while maximizing the firm's stock market value may seem like a good goal, it is often influenced by factors outside of the company's control and may not necessarily lead to sustained profits.

The Critical Focus of Top Management Should Be On