Which firms appear to do best through and after a recession?

Question

Quizplus · Accepted Answer

Firms that are able to adjust quickly and invest during a recession are usually able to gain market share from struggling competitors and come out stronger in the long run. Those in a monopoly position may not feel the immediate effects of a recession, but may not have the same motivation to innovate and stay competitive. Drastically downsizing and cutting wages can also have negative effects on employee morale and customer loyalty. The highest social legitimacy may not necessarily translate to financial success during a recession.

Which Firms Appear to Do Best Through and After a Recession