Which performance criterion is paramount in times of recession?

Question

Quizplus · Accepted Answer

In times of recession, cash flow management becomes crucial. Liquidity, having enough cash to pay bills and meet financial obligations, will help businesses survive the recessionary period. Market share and long-term strategic forecasting may not be immediately relevant in times of downturns. Earnings per share may still be important, but liquidity should be given priority.

Which Performance Criterion Is Paramount in Times of Recession