The GE/McKinsey matrix has two dimensions:
A)Intensity of technology, and intensity of competition
B)Strengths of the firm, and weaknesses of the divisions
C)Competitive advantage, and level of innovation
D)Industry attractiveness, and division's competitive advantage

Question

Quizplus · Accepted Answer

The GE/McKinsey matrix has two dimensions: industry attractiveness and the division's competitive advantage. It assesses the business portfolio of a company to determine which divisions or products to invest in and which ones to divest from. The attractiveness of the industry is based on factors such as market size, growth rate, profitability, and trends. The competitive advantage of the division is determined by its market share, brand strength, cost structure, and other factors that distinguish it from competitors. Therefore, D is the correct answer.

The GE/McKinsey Matrix Has Two Dimensions