The basic purpose of the "Ashridge portfolio display" is to:
A)Study the synergies, or fit, between a business and its corporate parent
B)Compare the profitability of each individual business under the corporate umbrella
C)Display the advantages of each individual business in regard to rivals in the same industry
D)Justify how to get rid of loss-making businesses

Question

Quizplus · Accepted Answer

The Ashridge portfolio display is a tool used to analyze the synergies or fit between a business and its corporate parent. It helps in identifying which businesses are strategically aligned with the corporate parent and which ones need to be divested.

The Basic Purpose of the "Ashridge Portfolio Display" Is To