When looking for international alliance or joint venture partners a firm should target firms with cultures, resources and capabilities as close to your own as possible

Question

Quizplus · Accepted Answer

When looking for international alliance or joint venture partners, a firm should target firms with complementary cultures, resources, and capabilities that can help the firm overcome its weaknesses and improve its competitive position. The goal is to find a partner that fills the gaps and strengthens the overall value proposition, rather than one that is too similar to the firm's existing profile.

When Looking for International Alliance or Joint Venture Partners a Firm