According to W. Buffet, which evolution characterizes the media industry?
A)A decrease in innovation
B)An increase in potential competitive advantages
C)A shift from a "franchise" to a "business"
D)A decline of the industry

Question

Quizplus · Accepted Answer

According to Warren Buffet, the media industry has shifted from a "franchise" model, where dominant companies held a near-monopoly on distribution channels, to a "business" model, where new players can enter the market and compete more easily. This suggests a shift towards increased competition and potentially decreased barriers to entry, rather than a decline or decrease in innovation. An increase in potential competitive advantages is not necessarily a defining characteristic of the industry's evolution.