Strategic innovation is defined as:
A)A third phase of innovation, after product and process innovations
B)A radical new strategy that changes a fundamental aspect of the competitive game
C)Adding new products and services
D)Both a and b

Question

Quizplus · Accepted Answer

Strategic innovation involves both a third phase of innovation, after product and process innovations, as well as the development of a radical new strategy that changes a fundamental aspect of the competitive game. Adding new products and services may be part of this strategy, but it is not the sole definition of strategic innovation.

Strategic Innovation Is Defined As