In the "experience economy", firms try to:

Question

Quizplus · Accepted Answer

In the experience economy, firms aim to provide experiences that engage customers at an emotional, intellectual, and even spiritual level. This means going beyond just offering a product or service, and creating an immersive experience that resonates with customers on a deeper level. This can lead to higher customer loyalty and differentiation from competitors. Options A and B focus primarily on price and value, which is not the main focus of the experience economy. Option D is relevant in product development, but not specific to the experience economy.

In the "Experience Economy", Firms Try To