To win a standard war, a firm has to:
A)First identify the future standard and then assemble allies to win
B)First recognize that the industry is coalescing around a single standard and then build a "bigger bandwagon"
C)Wait, and try to network and lobby the Federal authorities
D)Increase marketing and outreach

Question

Quizplus · Accepted Answer

To win a standard war, a firm must first recognize that the industry is coalescing around a single standard and then build a "bigger bandwagon". This involves convincing more and more companies to join their side and adopt their standard to gain dominance in the market. It is also important to have a strategy in place to maintain that dominance once it is achieved. Identifying the future standard may not be effective as the market and preferences of consumers can change. Waiting and lobbying may also not be effective as it does not actively address the issue at hand. While increasing marketing and outreach can be helpful, it may not address the need for a standard within the industry.

To Win a Standard War, a Firm Has To