To ensure that creativity is productive, the most important factor appears to be a strong linkage between creative processes and market needs

Question

Quizplus · Accepted Answer

This statement suggests that in order for creativity to be productive, it must be connected to market needs, indicating that the creative output must meet the demands of consumers or clients. Without this connection, creativity may be interesting or innovative, but it may not generate value or be successful in achieving desired goals.

To Ensure That Creativity Is Productive, the Most Important Factor