A firm can simultaneously pursue dual strategies:

Question

Quizplus · Accepted Answer

A firm can pursue dual strategies if it maintains separate organizations to pursue each strategy. This concept is known as "structural dualism," and it involves having separate units or divisions within the organization, each with a different strategic focus. This approach allows the firm to create dedicated resources and capabilities for each strategy while minimizing conflicts and internal competition. However, it requires careful coordination and management to ensure that the separate units work together effectively and that the firm as a whole is aligned with its overall goals and objectives.

A Firm Can Simultaneously Pursue Dual Strategies