The onset of industry maturity, product standardization and "shakeout" can also be the appropriate time for a "no frills" player to do well in the market

Question

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As established players begin to focus on minimizing costs and maximizing profits, they may neglect certain customer needs or preferences. This opens up opportunities for a new player to enter the market, offering a basic, no-frills product that meets those neglected needs at a lower price point.

The Onset of Industry Maturity, Product Standardization and "Shakeout" Can