If social and psychological factors play a strong role in customers' needs, then:

Question

Quizplus · Accepted Answer

Social and psychological factors have a significant impact on customers' needs, which means that differentiation strategies must be carefully considered. Analyzing customers' lifestyle, aspirations, and other factors is necessary. Regular meetings with senior managers' customers can provide valuable insights into how customers use and value product attributes. Therefore, all of the above options are important in understanding and addressing customers' needs.

If Social and Psychological Factors Play a Strong Role in Customers