Procter & Gamble's acquisition of Gillette was motivated by:
A)Gillette's new product development capability
B)Gillette's bleak financial situation
C)Gillette's top managers capabilities
D)Gillette's reputation

Question

Quizplus · Accepted Answer

Procter & Gamble's acquisition of Gillette was mainly motivated by Gillette's new product development capability, as Gillette had a strong research and development team and had many successful product launches in recent years. This acquisition enabled Procter & Gamble to expand its product range and reach a wider customer base.

Procter & Gamble's Acquisition of Gillette Was Motivated By