A strategic alliance is:
A)A situation where strategic orientations are shared and accepted within the whole organization, achieving an alliance between the internal stakeholders
B)A relationship between players in the industry for the purposed of R&D
C)A cooperative relationship between rivals involving the sharing of resources in pursuit of common goals
D)A cooperative relationship between firms involving the sharing of resources in pursuit of common goals

Question

Quizplus · Accepted Answer

A strategic alliance is a cooperative relationship between firms involving the sharing of resources in pursuit of common goals. Option A refers to the concept of a shared strategic vision within an organization. Option B is too narrow, as strategic alliances may involve more than just R&D. Option C is incorrect, as alliances are typically formed between non-competitors or potential competitors.

A Strategic Alliance Is