Suppose that an industry's profitability is zero or negative overall;
A)Then all firms in the industry are performing badly
B)Then no firm in the industry can be performing well
C)Then the biggest firm in the industry is performing badly
D)Then even so it's entirely possible that some firms are making very good profits

Question

Quizplus · Accepted Answer

Even if an industry's overall profitability is zero or negative, individual firms within the industry can still perform well and make good profits due to factors like competitive advantages, cost efficiencies, or niche markets.

Suppose That an Industry's Profitability Is Zero or Negative Overall;