In 1971Kenneth Andrews said a strategy should define:
A)What business the company is in or is to be in and the kind of company it is or is to be
B)A series of actions to achieve a company's goals
C)A plan of attack
D)The commitment of top managers to achieve goals, and their power of persuasion

Question

Quizplus · Accepted Answer

Kenneth Andrews defined a strategy as a statement of what business a company is in or is to be in and the kind of company it is or is to be. This statement is also known as a company's mission statement.

In 1971Kenneth Andrews Said a Strategy Should Define