When the environment becomes more turbulent, unpredictable, and full of new opportunities:
A)Strategy appears to not be very useful
B)Strategy becomes a vital tool to navigate the firm through "stormy seas"
C)Strategy should be put into the hands of external consultants
D)Strategy becomes an "impossible exercise"

Question

Quizplus · Accepted Answer

When the environment becomes more turbulent, unpredictable, and full of new opportunities, strategy becomes a vital tool to navigate the firm through "stormy seas." The unpredictability and turbulence of the environment require a strategic approach to help the firm remain focused on its long-term goals and navigate through the challenges and opportunities presented by the environment.

When the Environment Becomes More Turbulent, Unpredictable, and Full of New