The concept of "Strategic fit" describes the gap or fit between the environment and a firm's strategy

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The concept of strategic fit emphasizes the importance of aligning a firm's strategy with its external environment to achieve long-term success. It involves evaluating the fit or gap between a firm's resources, capabilities, and strengths and the opportunities and threats presented by the market and industry. A strong strategic fit increases a firm's competitive advantage and enhances its ability to adapt to changes in the environment.

The Concept of "Strategic Fit" Describes the Gap or Fit