Molly's Reach, a regional restaurant and gift shop, has recently launched an increased sales campaign, particularly focused on their gift shop. To determine if their proposal is
Of interest, they plan to survey a random sample of their regular customers. Suppose that
Molly's Reach has an alphabetized list of regular customers who belong to their rewards
Program. After randomly selecting a customer on the list, every 25th customer from that
Point on is chosen to be in the sample. This sampling plan is called

Question

Quizplus · Accepted Answer

The sampling plan described is consistent with systematic sampling, where every kth member of the population is selected. In this case, k=25, and the customers are selected in a systematic way. This method provides a representative sample while saving time and effort compared to simple random sampling if the customers were shuffled without a list.

Molly's Reach, a Regional Restaurant and Gift Shop, Has Recently