Molly's Reach, a regional restaurant and gift shop, has recently launched an increased sales campaign, particularly focused on their gift shop. To determine if their proposal is
Of interest, they plan to survey a random sample of their regular customers. One member
Of the management team at Molly's Reach suggests that their survey could be conducted
Online. Customers logging on to the online store would be asked to take a few minutes to
Complete the survey and would be offered a coupon as incentive to participate. Which of
The following statements is true?

Question

Quizplus · Accepted Answer

This method would result in a biased sample as only customers who are willing to participate and have access to the online store would be included. This is also a voluntary response sample as customers must choose to participate. The incentive of a coupon may also attract a certain type of customer, further biasing the sample.

Molly's Reach, a Regional Restaurant and Gift Shop, Has Recently