Accenture, a consulting firm, conducted an online survey of 500 US consumers in September, 2013. $$\begin{array} { | l | l | l | }
\hline \text { Response } & \text { Male } & \text { Female } \
\hline \text { Too busy to shop earlier } & 115 & 75 \
\hline \text { More time to save for gifts } & 50 & 80 \
\hline \text { Better discounts available } & 65 & 20 \
\hline \text { Part of the holiday tradition } & 15 & 5 \
\hline \text { None of the above } & 120 & 60 \
\hline
\end{array}$$ What percentage of consumers thought that shopping on "Black Friday" is part of the
Holiday tradition?
A) 8.3%
B) 33.3%
C) 11.1%
D) 12.5%
E) 75.0%

Question

Accenture, a consulting firm, conducted an online survey of 500 US consumers in September, 2013. $$\begin{array} { | l | l | l | } 
\hline \text { Response } & \text { Male } & \text { Female } \
\hline \text { Too busy to shop earlier } & 115 & 75 \
\hline \text { More time to save for gifts } & 50 & 80 \
\hline \text { Better discounts available } & 65 & 20 \
\hline \text { Part of the holiday tradition } & 15 & 5 \
\hline \text { None of the above } & 120 & 60 \
\hline
\end{array}$$ What percentage of consumers thought that shopping on "Black Friday" is part of the
Holiday tradition?
A) 8.3%
B) 33.3%
C) 11.1%
D) 12.5%
E) 75.0%

Quizplus · Accepted Answer

The percentage of consumers who thought that shopping on "Black Friday" is part of the Holiday tradition is 11.1%. This is calculated by dividing the number of consumers who selected this response (20) by the total number of consumers surveyed (500) and multiplying by 100.

Accenture, a Consulting Firm, Conducted an Online Survey of 500