Researchers in e-commerce design an experiment to determine what factors are most important to online consumers when completing a transaction via the Internet.
Individuals perform tasks on a set of Web sites and record their impressions about
Various attributes. Which of the following would best describe the cases?
A) Participants
B) Respondents
C) Experimental Units
D) Transactions
E) Variables

Question

Quizplus · Accepted Answer

The cases in this context are the individuals participating in the experiment, so they are best described as "Participants."

Researchers in E-Commerce Design an Experiment to Determine What Factors