A mid-priced chain of hotels, Hometown Suites, strives to make its guests "feel at home" by providing amenities such as microwaves in every room. Comment cards are
Used to get feedback on the importance of such amenities by asking guests to rate them
Using the scale: ___ Essential ___ Important ___ Not Important. These data are
A) qualitative.
B) nominal.
C) ordinal.
D) both A and B.
E) both A and C.

Question

Quizplus · Accepted Answer

The data collected from the comment cards are qualitative because they describe a quality (the importance of amenities) rather than a quantity. They are ordinal because the responses can be ranked (Essential > Important > Not Important).

A Mid-Priced Chain of Hotels, Hometown Suites, Strives to Make